Google Business Profile
Here’s a very topical, if not wholly Chester related post. It focuses on local businesses and how they can increase their online business presence. This post is all about Google Business Profile (GBP). So what is (GBP)? Now that could be a very interesting question couldn’t it? Hands up who knows. In this day and age as some businesses are still coming to terms with the effects of the pandemic, current rising costs etc, a business boost would be a very welcome tonic. Wouldn’t it be great if you could increase your Google Business Profile for greater online presence. Which in turn means more people get to hear about your business and see what you have to offer.
Well, carry on reading and you will find out how you might just be able to do that.
But before we get into some interesting detail, realistically speaking, so many businesses, small businesses (SME’s) in particular, may well be forgiven for not knowing how they could even start going about how they could enhance a greater online presence. After all, there are so many things business owners need to do, where do they find the time? Well, it just so happens, this guide might just be able to help out.
It may be that you haven’t even heard of Google Business Profile. Or, even if you have heard of it, are you confused about how to set one up? Thinking about it, you may have heard of it and maybe you just don’t have the time to embark on such a task. For any of the above scenarios, you should really carry on reading.
Let’s put a bit more meat on the bones shall we.
Google Business Profile
As touched on above, are you someone who hasn’t heard of GBP? Or are you confused about how to set one up?
If so, take a look at this. Have a look at details of our information packed guide entitled “Google Business Profile.” A guide aimed at helping you to generate trust with your customers, increase customer expansion for your business, and help your business grow.
Here is a list of things you can learn about in this advanced “Google Business Profile Information Guide.
- How to create a powerful Google Business Profile (GBP).
- What are the benefits of having a Google Business Profile?
- How do Google reviews impact business profiles?
- What are the tactics for managing your GBP?
- How can you grow your network with Google Business Profiles?
- How to improve engagement with your GBP?
- How can leveraging Google Maps promote your business profile?
- What are the strategies to increase brand awareness using GBP?
Plenty of information and tips guiding you to a greater understanding of GBP and how it can benefit your business. Benefits such as……
What Google can do for a business that needs to be found.
Who wants to improve their online presence?
Who wants customers to find them and get their brand recognised?
Also, who wants to acknowledge their loyal customers and address concerns or negative experiences to resolve them?
If any of the above applies to you then the good news is that you can find the answers in this 133 page guide.
This excellent guide will also include case studies with actual examples that will demonstrate how effective a good GBP can be to your business.
Google Business Profile – Some Interesting Figures
Google Business Profile is a powerful tool that can transform how you drive customers to your local brick-and-mortar business and further develop trust with new and existing customers.
Although GBP has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business. This was even more so during the COVID-19 pandemic.
Also, internet users now use the word “searching” interchangeable with the word “Googling.”
Google is only of the Search Engines available but without doubt it is the leading search engine. With an estimated 5.4 billion daily searches and a 92% market share. That means it’s extremely likely that the target market is present on Google, and that market is possibly looking for a company’s products and services.
Here’s an interesting statistic. Almost half of all Google searches (46%) include local intent, with phrases such as “near me” or a city or neighborhood after the search term. As we live in Chester, Cheshire, North West, near to Merseyside, near to North Wales, people may well search for something like, “estate agents Chester.” This is known as a keyword phrase. And this particular keyword phrase attracts around an average of 3,600 searches per month.
What about “Chester restaurants?” A very impressive average monthly search figure of 33,100.
Healthy search figures indeed. And wouldn’t businesses like to be near the top, or at the very top, of these searches?
What Topics Will Be Covered
In this guide, we’ll be exploring why GBP have become such a popular marketing tool:
- Show potential customers that you exist.
- Establish credibility and legitimacy.
- Tell potential customers about what you do or sell.
- Let potential customers know where you are and how to get to you.
- Show the days and hours you are open.
- Inform potential customers how current and past customers feel about you.
- Let people know anything else you decide to tell them.
- Get traffic to your website.
Did you know, that nearly 9 out of 10 consumers (88%) who do a local search on their smartphone call or visit a store related to their search within a day. - We have collected all the essential information detailing what GBP is.
- All that info you need to know about how GBP works?
- We have discussed all the ways to get started with GBP.
- We also explain about how to optimise your Google Business Profile.
- How to increase visibility using your Google Business Profile.
- We discuss the benefits of a Google Business Profile.
- How to leverage Google Business Profiles for SEO (search engine optimisation) purposes.
- How to integrate Google Business Profiles with your website?
This guide is so very useful in so many ways. Put to use correctly it can really be a game changing moment for your business
Still Not Sure? Have a look at some of these statistics
- 91% of people read GBP reviews prior to contacting a local business.
- 51% of GBP profiles receive more than 1,000 views per month.
- 45% of businesses receive appointment requests through Google Business Profile.
- 91% of local businesses’ weekday calls can be attributed to their Google Business Profile page.
- 87% of users perform a daily Google search for local businesses.
- 65% of Google users will leave a Google Business Profile review if they have a positive experience.
- “Near Me” Google Maps searches have increased 900% in the past 24 months.
- Google Business Profile views and metrics contribute to 75% of a local business’s monthly exposure online.
From all that’s been said above, you will now know that this guide will be a very useful tool indeed for your business.
Just to clarify, these figures aren’t my figures but figures readily provided from reliable sources. The key thing to remember though is that improving your own online (Google in particular) presence will be a great benefit to your business.
Let’s Sneak A Look At The Chapters Included In Google Business Profile
Check out these chapters that we have covered in our Exclusive Training Guide:
Introduction
Followed By These Chapters……
1- Google Business Profile: An Overview
2- Understanding the Benefits of a Google Business Profile.
3- Getting Started with Google Business Profiles.
4- Optimizing Your Google Business Profile.
5- Using Your Google Business Profile to Increase Visibility.
6- Leveraging Google Business Profiles for SEO.
7- Integrating Google Business Profiles with Your Website.
8- Maintaining Your Google Business Profile.
9- Troubleshooting Common Google Business Profile Issues.
10- Case Study on Google Business Profile.
Conclusion
The guide has taken care of all you need to know about Google Business Profiles, how you can connect with customers, post updates, list products and services, accept online orders, and more.
All vital stuff if you want to grow your local business online presence. But how do you get yourself a copy of this excellent, informative guide and get ready to learn and understand the ability of GBP.
Simply send me an email to frank@boldandelite.com or send me a private message via my Twitter account at – https://twitter.com/LivingInChester with the subject line of “Google Business Profile“
Chester Lifestyle Blog Posts
Thanks for reading my latest blog post – Google Business Profile. I hope you found the article interesting? Is it something you feel your business needs? And don’t forget, spread the word to others if you think it may be of interest. To see all of my other blog posts on a variety of topics, then visit HERE.
And going off on a complete tangent and as this is Chester related website. Here’s the “help support a local small business” section.
As This Is A Chester Related Website
As this is a Chester related website, you may be looking for the ideal Chester related gift for your loved ones. If so, then have a look at my Chester section of my new Etsy store. You can find out more about my Etsy store HERE.
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